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Create a sustainability-focused recruitment strategy

Create a sustainability-focused recruitment strategy

Waterloo University has a Western Canadian Team to assist with any co-op student requirements.


Also known as:

internship, co-op students, students, new grad hiring, intern, Co-operative and Experiential Education

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Access to a Diverse Talent Pool: The University of Waterloo’s co-op program offers employers access to a wide range of students from various disciplines, ensuring that companies can find candidates with the specific skills and knowledge they need.

Work-Ready Students: Co-op students from Waterloo come with practical, hands-on experience in their field of study, making them ready to contribute effectively to the workplace from day one.

Flexible Hiring Options: The co-op program provides flexibility in terms of hiring cycles and work term lengths, allowing employers to align student contributions with project timelines and business needs.

Cost-Effective Recruitment: Hiring co-op students can be a cost-effective solution for businesses, as it allows them to fill short-term staffing needs without the long-term commitment of a full-time employee. Additionally, some positions may qualify for government subsidies or tax credits.

Opportunity for Talent Retention: Employers can assess and train potential future employees through co-op placements. This setup often leads to reduced training and recruitment costs in the long run, as many students return as full-time employees after graduation.

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Resources

  • WaterlooWorks: An advanced online recruitment platform that allows employers to post job listings, review applications, and manage the hiring process efficiently.
  • Career Fairs and Networking Events: Opportunities for employers to connect with a wide pool of talented students through various events, including career fairs, information sessions, and networking events.
  • Dedicated Employer Relations Team: A team of experienced professionals who provide personalized assistance to employers, from understanding their hiring needs to facilitating the recruitment process.
  • Workplace Preparation Resources for Students: Training and resources provided to co-op students to ensure they are well-prepared for their roles, including resume writing workshops, interview preparation, and job-specific training.
  • Co-op Student Performance Evaluations: Comprehensive evaluation tools to assess co-op student performance, ensuring continuous improvement and quality of work.
  • Research and Market Insights: Access to the latest research and insights on employment trends, best practices in co-op education, and emerging skill sets, helping employers stay ahead in a competitive market.

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About this item

  • Access to Skilled Talent: Employers gain access to a pool of students trained in the latest industry practices and theories, bringing fresh, innovative ideas to the workplace.
  • Cost-Effective Workforce Solution: Co-op students provide a flexible, cost-effective workforce solution, offering employers the opportunity to manage project-based or seasonal workloads without the long-term commitment of hiring full-time staff.
  • Enhanced Productivity: Co-op students can take on meaningful projects and tasks, boosting productivity and allowing permanent staff to focus on core business activities.
  • Fresh Perspectives and New Ideas: Students often bring new perspectives, innovative ideas, and up-to-date knowledge from their academic studies, which can be valuable for problem-solving and business development.
  • Opportunity for Early Talent Recruitment: Hiring co-op students allows employers to evaluate potential future full-time employees in a real-world setting, facilitating early talent identification and recruitment.

Description

Attracting Generation Z with a Sustainability-Focused Recruitment Strategy in the Oil Industry We are eager to guide employers in the Western Canadian oil industry on creating a sustainability-focused recruitment strategy. This approach is key to attracting the emerging talent of Generation Z, who are increasingly driven by sustainability goals and the desire for a greener, more equitable future. Understanding Generation Z in the Workforce Workforce Proportion: By 2025, Gen Z will constitute 27% of the workforce. Born between 1996-2014, they are the most diverse generation to enter the job market. Values and Expectations: Research from Waterloo’s Work-Learn Institute reveals Gen Z prioritizes benevolence, hedonism, and self-direction. Growing up in a digital age and experiencing significant global challenges like climate change and racial injustice, they seek to drive meaningful change. The Importance of ESG in Recruitment ESG as a Reflection of Gen Z Values: Environmental, Social, and Governance (ESG) goals resonate deeply with Gen Z’s lived experiences. They expect workplaces to provide balance, security, and a culture that embraces Equity, Diversity, Inclusion, and Anti-Racism (EDI-R). Sustainability and Corporate Social Responsibility: Gen Z evaluates potential employers based on their sustainability agenda and ESG performance. 70% are more likely to work for a company with a strong environmental commitment. 86% favor companies that care about issues important to them. 30% have left companies due to inadequate corporate sustainability initiatives. Crafting a Sustainable Recruitment Strategy Highlight ESG Goals: Clearly articulate and promote your organization’s ESG goals and achievements. Showcase Commitment to EDI-R: Demonstrate how your workplace culture aligns with equity, diversity, and inclusion, reflecting the UN Sustainable Development Goals. Engage with Digital Platforms: Utilize digital mediums effectively, as Gen Z is highly connected and responsive to online outreach. By integrating a sustainability-focused recruitment strategy, the oil industry in Western Canada can effectively appeal to and engage with Generation Z. Embracing ESG values and demonstrating a commitment to a greener future are key components in attracting this emergent and socially conscious demographic.


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