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98% of all internet users use a search engine at least once a month.  Increasing your online presence generates more leads.

50% of visitors are more likely to click a result if the brand appears multiple times.

Search engines drive 76% of all visitors to business-to-business web sites.

B2B buyers are more than halfway (57%) through the decision process before the get in touch with a potential vendor.

91% of all pages never get any organic traffic from Google.

78% of location based mobile searches result in an offline purchase.

89% of B2B buyers use the internet during the B2B research process.

B2B researchers won't get in touch with a salesperson until they're 57% of the way through their buyer's journey.
In translation, they're ready to make a decision and look for the best price they can find.

71% of B2B researchers begin their research with generic searches.

90% of B2B researchers who are online use search specifically to research business purchases.

B2B buyers typically consume between 3 and 7 pieces of content before speaking with a salesperson.

45% of enterpises are investing more than $20,000 on SEO each month.

In recent studies of B2B buyers, 49% of participants stated they use a search engine to find a new product they're looking for.

74% of B2B buyers prefer to buy online.

89% of all B2B buyers research online before making a final purchase decision.

According to McKinsey, B2B's that master digital marketing practices experience revenue growth at 5x the rate as those who don't.

Sources for the above statistics;

Article: 101+ B2B SEO Statistics You Should Know in 2022, B2B Digital Marketers, https://b2bdigitalmarketers.com/blog/b2b-seo-statistics/
Article: 35 B2B Statistics and Trends in 2022, UserGuiding,https://userguiding.com/blog/b2b-statistics-trends/
Article: 4 Marketing Trends in the Oil and Gas Industry, elevation marketing, https://elevationb2b.com/blog/4-marketing-trends-oil-and-gas/

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